Buyer focus

Casting your marketing net too wide and hoping something sticks doesn't work.

How well do you really know your buyers and are you engaging with the correct ones in the right way?

Impactful buyer analysis and programmes create strong commercial impact. Whether you want to create a programme aligned to your top clients, nurture a role based community or set up Account Based Marketing (ABM), we can help.

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We have been trying to do this project for three years. We handed it over to the Konnected team and it was done to high standards in three months!

Sandra Ballantyne, Business Consultant, Glenalmond

What we do

Initially we will sit down with you to discuss your commercial forecasting and where you see your short and long term pipeline coming from. We will work with you to determine your key buyers, and improve the segmentation and understanding of their needs. Gaining a wholistic view of their role(s), needs, and the market(s) in which you both operate is key to differentiation.

This will inform next steps...