"As an older legal institution we really needed our proposition and marketing to be brought up to date. With a range of partners, from those about to retire to those just made partner, it was never going to be easy to get everyone to accept change but Sara did it"
Managing Partner, Berry & Lamberts Solicitors
The challenge
End-to-End view of marketing and business development. Improvement, implementation and ongoing support.
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A high street solicitor, grown over 100 years through opening new 'branches' and merging with a key competitor.
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The brand, mission statement, value propositions and marketing assets were all outdated and confused.
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Without the inhouse capability, Berry & Lamberts needed support.
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Not just with the elements mentioned but the need to get all stakeholders to agree and find a way forward.
The solution
Working collaboratively with the team we:
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Used the discovery phase to really understand the business and clients needs, competitor offerings and the key issues in the legal industry.
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Created and facilitated a bespoke value proposition workshop, including stakeholder mapping and created a new mission statement and value propositions. Giving clear sight of future positioning and pathway that gave a competitive edge.
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Created three design concepts and settled on a more modern look.
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Created an internal messaging house, brand guidelines, implications audit and key digital assets for use in sales and marketing materials, client documents and wider.
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Developed and delivered launch campaign, then went on to develop wider Go-To-Market strategy.
The outcome
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Clear differentiation in a crowded client and recruitment market with very positive user feedback.
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A brand that represents a diverse client base.
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A stronger more modern and professional voice in the marketplace.
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A brand that can continue to develop through its various assets. It is and will stand the test of time.