top of page
Yellow Artful Flowers

"Working with the team felt intuitive and collabrative. Our needs were clearly understood quickly, we were challenged - in a good way - and the outcome was more than I could have hoped for"

Alison Owers - Global CEO

The challenge

Global value proposition, brand refresh and though leadership activation.

  • Two existing 'sub' brands were used across the globe within a large corporate in an increasingly competitive marketplace.

  • The EMEA CEO had taken on global responsibility and needed to establish consistency within the brand and a differentiating overarching campaign theme (to run across multiple geographies, publications and campaigns over a few years).

  • In addition, existing content need a refresh and additional marketing channels where required as part o building a new Go To Market (GTM) strategy and improving ROI.

The solution

Working collaboratively with the team we:

  • Created and facilitated a bespoke value proposition workshop. Giving clear sight of future positioning and a pathway for differentiation.

  • Developed three design concepts and settled on a more modern look that worked alongside the existing brands and within the group brand.

  • Created an internal messaging house, brand guidelines and key digital assets for use in sales and marketing interactions with clients and the wider market.

  • Presented inhouse and created internal communications to articulate and enthuse teams.

  • Annual thought leadership. We developed this as an external launch piece for the new look and language. Also improving the ROI by activating an omni channel approach - communications, hard copy and digital, social media and PR.​

The outcome

  • All project objectives were met or overachieved with excellent client feedback.

  • A consistent voice and brand adoption was achieved with over 98% of internal stakeholders.

  • The annual thought leadership marketing achieved a two-fold increase in social media and a three-fold increase in PR engagement in the first year.

  • Our customers client feedback and market sentiment was extremely positive. 

bottom of page