Insight article

It’s easy to confuse activity with progress. Many organisations, from ambitious start-ups to established global corporates, are investing heavily in marketing yet not always seeing the return they expect. The reason is often simple: they’re focused on tactics rather than transformation. A truly effective marketing strategy doesn’t start with what you do ; it starts with why  you’re doing it, who you’re doing it for, and how it moves your business forward. 1. Strategy starts w

The professional services landscape is evolving faster than ever. From law firms and consultancies to accountancy and engineering practices, marketing is no longer just about visibility — it’s about relevance, reputation, and results. As we look ahead in 2026, companies must adapt to a changing market shaped by technology, shifting client expectations, and the growing demand for authenticity. At Konnected, we work with organisations ranging from startups to global corporates,

Case studies are powerful proof points. In professional services-where outcomes are intangible and trust is currency-writing a case study can turn "we think we can help" into "we've done it before".

Marketing and communication B2B2C strategies for ESG and regulatory compliance