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From tactics to transformation: marketing strategy that works
It’s easy to confuse activity with progress. Many organisations, from ambitious start-ups to established global corporates, are investing heavily in marketing yet not always seeing the return they expect. The reason is often simple: they’re focused on tactics rather than transformation. A truly effective marketing strategy doesn’t start with what you do ; it starts with why you’re doing it, who you’re doing it for, and how it moves your business forward. 1. Strategy starts w
jomonk8
Mar 33 min read


2026: Five marketing trends for professional services not to miss
The professional services landscape is evolving faster than ever. From law firms and consultancies to accountancy and engineering practices, marketing is no longer just about visibility — it’s about relevance, reputation, and results. As we look ahead in 2026, companies must adapt to a changing market shaped by technology, shifting client expectations, and the growing demand for authenticity. At Konnected, we work with organisations ranging from startups to global corporates,
jomonk8
Mar 12 min read


How to write case studies in professional services
Case studies are powerful proof points. In professional services-where outcomes are intangible and trust is currency-writing a case study can turn "we think we can help" into "we've done it before".
sarakennaugh
Jan 301 min read


Navigating the Transparency Imperative
Marketing and communication B2B2C strategies for ESG and regulatory compliance
jomonk8
Apr 1, 20253 min read
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